2021 California Tire Workshop Series and Presenters

EXTERNAL TRENDS The changing face of Mobility Tire Demand Preserving the Planet Restoring Social Trust Supporting Sustainable SAFER MOBILITY – EVS – SHARED VEHICLES – CONNECTED MOBILTY – DATA USED FOR PERSONALIZED SERVICE 75% TIRES SOLD TO REPLACEMENT MARKET POPULATION GROWTH DRIVING DEMAND (9% BY 2030) MATURE MARKETS INCREASINGLY MORE COMPETITIVE WORLD POPULATION GROWTH + ACCELERATING LOSS OF BIODIVERSITY  DOING MORE WITH LESS HIGHLY INNOVATIVE TECHNOLOGIES EMERGING IN BIOMATERIALS, PLASTICS, TIRE RECYCLING … SOCIAL DISSATISFACTION FROM INEQUALITY, DIGITAL REVOLUTION, SHIFTS IN SKILL  DEMAND COMPANIES TRANSFORM INTO PEOPLE- DRIVEN ENTERPRISES, MAKING EVERYONE’S WORK MEANINGFUL WHAT DOES POST COVID LOOK LIKE? TOMORROW’S PROSPERITY HAS TO BE SUSTAINABLE