2021 California Tire Workshop Series and Presenters

17 Some Business Examples highlighted in the Roadmap Bio-based materials TIP members are investing in R&D to develop alternatives to natural rubber and petroleum- based products, for example: • Continental’s Taraxagum project generates natural rubber from dandelions • Manufacturers, including Bridgestone and Cooper , have invested in the development of Guayule • Goodyear has replaced petroleum-based components with soybean oil in some tread compounds • Pirelli is using lignin and deriving high- performance silica from rice husk Circular solutions Recovered carbon black • Bridgestone initiated at-scale use of recovered carbon black